This article is our first expression of the values which underpinned our small business for nearly 5 years. We finally wrote them down and created The Encouragement Manifesto. We then asked some folk who we respect, and who live and work in the same way, to select one of the principles that strikes a chord with them and to write for us about it. We are gathering the articles here, in a Medium publication called ‘The Encouragement Manifesto’
We have been asked — a lot — what it is that we do.
People seem to like knowing that sort of stuff. It was easy when we had jobs with titles, or when we created a high street delicatessen. They are the ‘things’, the reference points.
What if what…