The Encouragement Manifesto (Part 8) — When we ran a small business, there were some values at the heart of it. A code of behaviour. It was owner-run; just the two of us. So the way we worked, who we were, was never written down as such. It was in our hearts. We are pretty sure it was clear to our customers who we were and what was important to us. We worked hard to be consistent, to celebrate others and to stay positive. Our business was built on the successes and strengths of others; kindness and generosity were keystones; we talked about value, not price and that allowed us to create our community. We gathered up and shared inspiring stories and we sought to be a pebble in the pond, creating ripples. If we’d captured this at the time, we’d have called it The Encouragement Manifesto. Last year we decided to just write it down because it turns out these values resonate with people other than us. We asked some folk we trust and who live and work in the same way, to interpret the 10 principles in their own words.